More articles written by icdev
SaaS Metrics
Customer success events and conferences for CS professionals in 2023
2023 is here and it comes with new opportunities and challenges. Last year was the first year since the COVID-19 Pandemic when we could enjoy in-person conferences and events. Now, in 2023, we’ve prepared an updated list of customer success events and conferences that you should check out. Show Modal Attending conferences, events … Continued
Best Practices
What Is Customer Relationship Mapping & How to Do It Right?
B2B relationships between two large organizations can be quite intricate as they often involve multiple key stakeholders from both sides. Customer relationship mapping offers an overview of these business ties and provides great value for account management and other departments such as customer success. Among other benefits, it can help you identify cross-sell and upsell … Continued
Get more insights!
Don’t miss a post. Sign up for our weekly newsletter.
Customer Success
What’s the Difference Between Your CRM and Customer Success Software?
Companies have been implementing Customer Relationship Management strategies to boost product sales for a while now. However, in the case of SaaS businesses, just making sure sales are booming isn’t the end of the tale. Maintaining client interactions and retaining subscribers is the main goal. And using a CRM tool can do wonders for improving … Continued
Best Practices
How to Determine Buyer Intent For Your SaaS Products
You already understand the importance of customer behavior and how it helps you draw new users to your SaaS product. But now there’s something even more powerful – buyer intent data – which helps you ‘know your customers even better than before.’ This data is more specific than segmentation or figuring out user personas. It … Continued
Best Practices
How to Apologize to a Customer | Tips, Tricks + Apology Letter Examples
Whether you’re working in customer support, service, or success, most of your career is dedicated to helping your customers have the best experience with your company. But sometimes, things may not go as initially intended, and mistakes can happen. But the sure-fire way to turn around any bad situation is taking responsibility and apologizing for … Continued
Customer Success
Is Customer Success a Good Career? Yes. Let’s Explain Why!
Customer Success is a relatively new role that has emerged with the movement towards subscription-based software models. Although CS can be successfully implemented in other types of businesses as well, it’s most frequently tied to SaaS businesses. As the SaaS industry is currently flourishing (it’s projected to experience its largest annual growth between 2021 and … Continued
Customer Success
Best in-person Customer success events to attend in 2022
Attending events and conferences is a must for any customer success professional. These events offer you amazing opportunities, including networking with other experts in your field of work. In-person events have been a rare occurrence in 2020 and 2021. However, 2022 might be the year in which we make up for the lost time. Considering … Continued
Customer Success
Tech-touch can be the new high-touch in customer success
The SaaS market is currently growing by 18% each year and 99% of businesses use at least one SaaS solution. This means that there are a lot of competing SaaS solutions and your customers won’t hesitate to take their businesses elsewhere if you are not able to provide the support they need. The main reason … Continued
Customer Success
The 13 Best Customer Success Podcasts to Grow Your Career | 2022 List
Podcasts are a simple and fun way to stay in touch with the new concepts and ideas in the Customer Success industry. You can go about your day while also improving your know-how and keeping up with the latest trends. To help you do that, we put together a list of the customer success podcasts … Continued
Best Practices
Why You Need Good SaaS Offboarding Tactics Webinar
On our blog, we often talk about the importance of having a great onboarding process. That’s because, during onboarding, your customer interacts with you and your product for the first time – if they have a good experience, they’ll stick around for a long time, but if they don’t, they’ll churn. Fast. Because of this, … Continued