SaaS Metrics
Why You Need Good SaaS Offboarding Tactics + Case Study
On our blog, we often talk about the importance of having a great onboarding process. That’s because, during onboarding, your customer interacts with you and your product for the first time – if they have a good experience, they’ll stick around for a long time, but if they don’t, they’ll churn. Fast. Because of this, … Continued
Tools
The 20 Best Sales Tools to Fast-track Leads | 2022 List
Sales tools are no longer just a “nice-to-have” today. They help sales reps do so much more, by either automating day-to-day operations, boosting sales efficiency across the board, or just simplifying various areas of a sales rep’s tasks to free up time that can be better spent on prospects and new transactions. How Important Are … Continued
Webinars and Podcasts
Busting User Onboarding Myths in Customer Success | Webinar
In today’s webinar, Efehan Çelik, customer success manager at UserGuiding, debunks some of the most common user onboarding myths. In this comprehensive article, you’ll be able to find out more about user onboarding and product adoption. The main topics discussed in this webinar are: User onboarding and its importance User onboarding myths Onboarding and customer … Continued
Webinars and Podcasts
Mistakes to Avoid When Scaling Your CS Operations | Webinar
What mistakes should you be avoiding when scaling your customer success operations? We talked to Jennifer Chiang, author of The Startup’s Guide to Customer Success, about what it takes to grow your customer success team from one jack-of-all-trades to tens or hundreds of people. Below are the main topics we covered during the webinar: Building … Continued
Webinars and Podcasts
Customer Success in a Product-Led Growth Organization | Webinar
What’s the role of Customer Success in a product-led, self-service scenario? As the PLG model is dominating the SaaS landscape, and customer success people everywhere are wondering about its impact, we decided to answer this question during our first webinar together with Irina Cismas, Marketing Manager at Custify, and her special guest, Claudiu Murariu, CEO … Continued
Best Practices
What Is Customer Relationship Mapping & How to Do It Right?
B2B relationships between two large organizations can be quite intricate as they often involve multiple key stakeholders from both sides. Customer relationship mapping offers an overview of these business ties and provides great value for account management and other departments such as customer success. Among other benefits, it can help you identify cross-sell and upsell … Continued
Guides
The Outstanding Guide to Customer Success Strategy
Everything you need to know about creating your first customer success strategy – free pdf guide.
Customer Success
What’s the Difference Between Your CRM and Customer Success Software?
Companies have been implementing Customer Relationship Management strategies to boost product sales for a while now. However, in the case of SaaS businesses, just making sure sales are booming isn’t the end of the tale. Maintaining client interactions and retaining subscribers is the main goal. And using a CRM tool can do wonders for improving … Continued
Best Practices
How to Determine Buyer Intent For Your SaaS Products
You already understand the importance of customer behavior and how it helps you draw new users to your SaaS product. But now there’s something even more powerful – buyer intent data – which helps you ‘know your customers even better than before.’ This data is more specific than segmentation or figuring out user personas. It … Continued
Best Practices
How to Apologize to a Customer | Tips, Tricks + Apology Letter Examples
Whether you’re working in customer support, service, or success, most of your career is dedicated to helping your customers have the best experience with your company. But sometimes, things may not go as initially intended, and mistakes can happen. But the sure-fire way to turn around any bad situation is taking responsibility and apologizing for … Continued
Customer Success
Is Customer Success a Good Career? Yes. Let’s Explain Why!
Customer Success is a relatively new role that has emerged with the movement towards subscription-based software models. Although CS can be successfully implemented in other types of businesses as well, it’s most frequently tied to SaaS businesses. As the SaaS industry is currently flourishing (it’s projected to experience its largest annual growth between 2021 and … Continued